Privacy Policy
The following privacy policy explains the information that will be collected for the purposes of research by Charlotte Wilson Research Services and how this information will be used.
The General Data Protection Regulation gives you the right to request a copy of personal data that Charlotte Wilson Research Services keeps about you, and to have any inaccurate information about you corrected. You have the right to withdraw your consent to participate in research at any time. If you wish to make such a request or you are concerned that any of the information about you is incorrect, please contact cw@charlottewilsonresearchservices.co.uk.
This Privacy Policy was last updated on 15 September 2020.
This Privacy Policy meets the requirements of the following:
- EU General Data Protection Regulation (GDPR)
- The Market Research Society (MRS) Code of Conduct
Website Use
If you use the enquiry form on this website to contact us, we will collect the personal data that you provide to us, for example your name, your email address, your telephone number and your company name. This information will be retained in order to respond to your enquiry.
This site, uses "cookies" to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. Cookies are files with small amounts of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer's hard drive.
Surveys and use of Survey data
When you are invited to take part in a survey by Charlotte Wilson Research Services, you will be told why the data is being collected and how it will be processed. This will give you the information you need to decide whether you wish to give your consent by taking part in the survey. You always have the opportunity to decline to take part or to ‘opt out’ of the research after agreeing to participate. You are able to decline to answer any questions which relate to sensitive personal information.
Your information will not be used for marketing, nor will your information be sold or passed to any third party without your express permission. Charlotte Wilson Research Services processes survey data for research purposes only, and the use of that information will be limited to that purpose.
At times, it may be required to transfer your data to another company to perform functions required to deliver the research project. They will not be able to use your data for any purpose other than the specific function required. They must also follow the requirements of this policy and the General Data Protection Regulation.
Other service providers may be contracted by Charlotte Wilson Research Services to assist in providing professional services to our clients. Where these services perform processing on Personal Data, they are acting as Data Processors for Charlotte Wilson Research Services and appropriate agreements are in place to ensure that their processing is in line with the GDPR legislation.
Collecting & Processing data
Charlotte Wilson Research Services collects data for market research projects either in person, via telephone or online on behalf of its clients. Charlotte Wilson Research Services may have collected data from you as part of a face-to-face survey or have contacted you to invite you to take part in an online or postal research survey, or to validate the information you provided via a face-to-face survey.
Charlotte Wilson Research Services may have received your contact details (e.g. email address, telephone number, postal address) from an organisation that holds this information and wishes to invite you to take part in research. For example, this may be an organisation that you are a customer of, an organisation which you receive information from (you have signed up to receive information by email or by post) or an organisation that you are a member of.
In all cases, Charlotte Wilson Research Services has been assured by the client that they have permission to hold these details and to contact you for the purposes of research.
The client for the research is the Controller of the data and CG Research the Processor. CG Research has a contract in place with the client and we will process the data only as agreed with the Controller and in accordance with their instruction.
The legal basis for processing data collected from you is either:
- You have agreed to take part in a survey administered by Charlotte Wilson Research Services, or
- The organisation that commissioned the research has a legitimate interest in analysing and/or processing data you have provided to it.
Personal Data
Charlotte Wilson Research Services will only collect or process personal data if it is necessary for the purpose of the research.
The personal data that may be collected and processed about you may include:
- Information on your gender, age, ethnicity or other personal details, collected as part of a research survey (you do not have to answer these questions if you prefer not to)
- Your contact details (address, phone number, email), to enable quality checks to be conducted or prize draws to be administered, etc.
- Data on your opinions, behaviours and experiences in relation to the topics within the survey.
Personal data will never be shared with other parties without your express agreement. Only aggregated anonymous, statistical results of the research will be published. Your participation in the research, together with your individual responses to the questions will not be identifiable in any research reports.
Personal data held about you will only be used to:
- Contact you in relation to prize draws you have entered as part of a research survey
- Conduct quality checks relating to survey fieldwork
- Contact you about taking part in further research, if you have agreed to this
- Responding to a contact from you in regard to the research
- Analyse aggregated research results
At the end of research projects, Charlotte Wilson Research Services will securely delete any contact details you may have provided, leaving only anonymous research data, unless otherwise stated in the survey. The anonymous research data will be kept permanently. For qualitative research recruitment, respondent details will be kept on file, to ensure individuals are not inappropriately re recruited for further projects.
Information Security
Charlotte Wilson Research Services takes very seriously the responsibility to keep your personal information secure. Charlotte Wilson Research Services takes every reasonable precaution to ensure your information is protected from loss, theft or misuse.
All data will be securely held and password protected. Where the data is in physical hard copy, it will be held securely. Online surveys are hosted on Snapwebhost which is ISO/IEC 27001 certified with data held in UK-based servers.
