Experience
Highly experienced researcher with a demonstrated history of working across a number of industries delivering insightful and impactful research and insights.
Current focus - data analysis, design and deliver research and evaluation with arts, culture, heritage and tourism organisations.
Previous experience - agency environment providing research to local and national government as well as in other business sectors.
Member of the Market Research Society and registered with the ICO.
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September 2018 - Present
Working with clients on a number of projects including:
ARTS
- Scottish Opera – audience research
- National Theatre Productions (Warhorse) – mapping and population analysis
- NYCOS – programme planning research
- Paisley Museum – mapping, population analysis and audience research
- Citizens Theatre – Audience profiling and mapping
- CCA – audience profiling and mapping
- Two Destination Language – audience research
- Octagon Theatre, Yeovil - audience and population profiling and mapping
- Wyvern Theatre, Swindon - audience and population profiling and mapping
- DCA - Market analysis and feasibility
- Albert Halls Stirling - Market analysis and feasibility
- Pitlochry Festival Theatre - audience and catchment mapping and analysis
TRUSTS
- Leisure and Culture Dundee – audience research
- Falkirk Community Trust – mapping and population analysis
- Falkirk Community Trust – arts centre feasibility study
LIBRARIES
- Scottish Libraries and Information Council – programme evaluation
VISTSOR ATTRACTIONS
- New Lanark World Heritage Site – visitor profiling and mapping
- New Lanark World Heritage Site – ongoing visitor research
FESTIVALS & EVENTS
- Active Events – audience research
- Wide Days - festival evaluation
- Off The Record - festival evaluation
HERITAGE
- Renfrewshire Council – Great Place evaluation
- The Audience Agency – Great Place evaluation
- Renfrewshire Council - THCARS.2 Programme evaluation
- WASPS Artists Studios - Inverness Creative Academy - Project evaluation
- Thames Festival Trust - London's Lost Village - Project evaluation
- Crichton Centre - Feasibility study
2004 - 2018 Director, Research: Culture Republic
At Culture Republic, I was responsible for providing strategic and operational insight on customers, attenders, visitors and participants to cultural, leisure and tourism organisations across Scotland including Scottish Opera, Scottish Ballet, the National Theatre of Scotland, Glasgow’s Concert Halls, Creative Scotland, National Museums of Scotland, and the National Galleries. I also led economic impact research projects for a number of festivals and events.
I was the project manager of the Source project which focused on the extraction, analysis and reporting of box office data from over 40 Scottish venues to produce the first ever Scottish arts data benchmark.
